Embracing Offer-Based Marketing in Aesthetics
w/ John Wheeler, CEO of Esthetics Center
50 minute view/listen
Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload.
If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience." What that means for the rest of us is a case study in results-oriented marketing. In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.
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Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.