Building an Effective Loyalty Program for your Practice
w/ Tami Vileta of Pinpoint Communications
70 minute view/listen
Aesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks.
While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience and extraordinary value to patients. With practical advice on how a good loyalty program can completely change customer behavior, and tips for for gaining a competitive advantage, it feels like she gives away her best secrets in this episode of Next Level Practices.
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Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.