Converting Your Aesthetic Practice Into a Data-Driven Business
w/ Terri Ross & Izhak Musli
65 minute view/listen
With consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Rosstells us, "Being busy does not mean being profitable."
This is but the beginning of the wisdom that Terri and APX CRO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their strengths in a powerful new venture: the Aesthetic Practice Accelerator or APX Platform.
APX aims to fill a distinct void in the aesthetic landscape by providing industry benchmarking data paired with the real-time business intelligence tools you need to see how your practice stacks up. The platform also provides valuable training and community components, which are the key ingredients necessary to help you close the gap wherever your practice may be falling short. In this episode, Terri and Izhak show us how practices are using APX to identify inefficiencies and maximize available resources. They also offer us a glimpse at the exciting plans they have for the platform's future.
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Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.