The AI Growth Engine: How to Get More Patients and Keep Them

Erica Crawford

All right, everybody. Welcome. First, I’m going to let everybody get on here.

Izhak Musli

Well, it might be interesting for them, too, right?

Erica Crawford

Just continue what I was about to tell you. So-

Izhak Musli

Yeah. So many people are-- It’s opening this topic as well, and until everybody’s coming in. They are not cut the same, and that’s what I was explaining yesterday.

There was another conversation a couple of weeks ago, and the guy explained to me what is he building, and he was building it with... He’s like, “Yeah, I’m taking Claude, and it makes the video,” and I was like, “There is no way you get it right.” I’m like, “There is no way.

You need to use flow management, and each one of the engines needs to do what they do best. If it’s creative, you go Gemini. And if it’s analytical, then you use Claude.

And if it’s the text, you should use ChatGPT.” And each one of them is wired differently on the back of how we store data and how we analyze the information. So there are some overlap functionalities among them, but they are not the same. Yeah.

And I think that’s a very common mistake that a lot of people perceive or think.

Erica Crawford

I agree. Really, this depends on what you’re using it for. I also know some people who swear by Gemini, and I do not like Gemini at all for anything.

That’s just- ... that’s my preference.

Izhak Musli

That’s me too.

Erica Crawford

Well, everybody, we’re just talking, everybody. We’re just going to give everybody till two or three minutes, then we’re going to get started as you’re all logging in. But you can all say hello.

You’re welcome to say hello in the chat, say where you’re from if you would like, and we’re going to get started shortly.

Izhak Musli

No, I like... Have you tried-- Did you get a chance to use the tool, it’s on Google Labs, called Pomelli?

Erica Crawford

I haven’t, but my team has, for sure.

Izhak Musli

It is very cool. Everybody on this call, I suggest you go to Google, just search Pomelli. It’s a Google Lab tool.

And the first thing that it asks you, put your website in. And you put your website, then it creates for you a small post for social media and some branding materials and really, really cool. Scraping the website to create a lot of creatives.

It’s just like, wow, it’s already there for that.

Erica Crawford

Okay. I think we should just go ahead and get started. I’m sure some people will come later, but they will be able to catch up with everybody, with us.

Okay. So first off, I’m Erica. I’m with Influx.

It’s nice to see you. And I am here today with Izhak. Gosh, Izhak, I could give you the craziest introduction ever, but Izhak has been here specifically in medical aesthetics, right?

So plastic surgeons, med spas, dermatologists, wellness, for over, I want to say 20 years now at this-

Izhak Musli

No, no.

Erica Crawford

No? No. I think at least 15.

No, at least 15.

Izhak Musli

Yeah. You’re right about that.

Erica Crawford

He’s actually created about 15. He’s created a lot of different software in this space. Incredible software, things that I’ve used, Influx has used, over the years just to sort of help with the practice management side of things.

So he’s really familiar with everything that’s needed in order for you to handle your staff, your patients, basically every aspect of practice management, and I’m really happy to have him here on the webinar. So welcome, Izhak.

Izhak Musli

Thank you. Thanks for having me.

Erica Crawford

Yeah, absolutely. So what we’re going to do is this, just so everybody’s tracking. I am going to share slides with you.

It’s about 15 minutes, 10 to 15 minutes. Izhak’s going to share slides, about 10 to 15 minutes. And then we’re going to get into the question and answer, which I would argue is the most valuable part of the webinar.

As we talk, I want you to put your questions in the chat, and they could be anything. Anything about from acquiring a new patient all the way to getting them to your practice, to retaining them, to HR questions. Anything that will help you with your med spa or plastic surgery practice or wellness practice, we are here to help you with that.

So if you have questions, put them in the chat, and we will get to them, and we will answer them when we’re through all of our slides. But overall, we’re going to be talking everything AI from A to Z. We’re going to cover as much as we can, but it is a very large subject, so there will be questions and we’ll answer them.

But just start putting them in the chat as soon as you have them, and we are going to get into it. So I’m going to start with sharing my slides. Okay, good.

So this part of our webinar here is all about how to get more patients and keep them with AI. So let’s talk about it. So first off, we have a new search landscape.

Search is not just Google links, right? You have SEO, local optimization, and then you have what’s called AEO or GEO, but you have AI search. And all three of these work together.

For the longest time, it was just about SEO, and now it’s not. Now there’s these three pillars, and they’re intertwined, and I’m going to break this down for you. So first off, what is SEO?

And you might go, “Okay, I know what SEO is.” But not everybody really does. They think sometimes that certain AI aspects and certain local optimization aspects are SEO, but it’s not. This is what SEO is.

SEO is when you ask a question, “plastic surgeon near me,” “breast aug,” “who does the best Botox?” Whatever it is. And generally, right here where I have it circled, this is SEO. This is the organic result.

It’s going to come up after the paid ads, after sometimes there’s these little questions with drop-downs, after the map pack. SEO’s on page one, but it’s kind of like halfway down on page one, and this is SEO, and this is the only thing that’s SEO. Here’s another example.

You can see, “Botox Miami,” and here’s a circle. By the way, if I’m circling something, it’s one of our clients. So this is where it is.

This is SEO. Not a paid ad, not a little question, not an AI overview. This is SEO.

Another example, “breast aug New York.” This is SEO. What causes SEO, and how do you get good SEO? It’s basically backlinking, right?

Every company has their own strategy. We don’t need to get too detailed onto this, but it’s basically when other quality websites mention your website and link back to it. So you might be on a list of like, “Who are the 100 best med spas in America?” And then your website’s linked on that.

That’s a backlink. Right? Then there’s on-page optimization.

You’ve heard some of this terminology. It’s like what’s called H1s or H2s, which are the little titles, how something is labeled, like Botox Houston or Botox Miami. It’s meta descriptions, something called schema, which basically just allows Google and AI to read your website.

These are all things on the back end. It’s not things that you see. Every company has its own way they do on-page optimization, but it is one of the things.

Then there’s content quality, which is having a lot of content on your website, the way it’s written, how it’s worded, how it’s placed, where there’s bullet points, right? And then the technical SEO, which is your site speed, how mobile-friendly it is, and things like that.

So all these are done differently by different people, but everybody agrees, every marketing agency out there will agree, these are the four main things that have to be done in order for you to come up in SEO. Good backlinks, on-page optimization, content, and a solid website with good technical foundation. Those are the four things.

So what is local optimization? So now we have SEO. Local optimization.

This is your Google Business profile. This is your map pack. This is where your reviews are.

This is not the same as SEO. A lot of people mix up local optimization, SEO, and put it in the same bucket. It is not the same bucket.

It is two different things with two different strategies. This is your GBP, your Google Business profile. Local optimization is all about showing up in the map pack.

So as you see, a lot of them, local results come up before traditional SEO links, and it helps with calls, foot traffic, things like that. People doing searches like Botox near me, plastic surgeon near me, breast aug near me, stuff like that, or people just trying to look in their nearby area. You’ve all seen the map pack.

You’ve all looked for things on Google and seen when the map shows up. It’s more competitive in some ways because there’s generally only three, sometimes four on the map pack, where page one has 10 spots on it for organic SEO. This is an example.

Plastic surgeon, Beverly Hills. One of our clients, Dr. Desai.

This is the map pack. So if I’m in or around Beverly Hills or in Los Angeles, this is what I’m going to see. And obviously varies a little bit depending on where I’m physically searching from, but this gives you an idea of a GBP.

So now we have SEO, local optimization, also Google Business profile, now AI. So AI generates answers. You have Google Overviews, things which I’m going to show you in a second, and you have standalone tools, ChatGPT, Gemini, Grok, et cetera.

And it pulls from multiple sources. So here is an example of a search, who did the best rhinoplasty in St. Louis, and it shows you an example, .

It’ll show some others later on. Types of AI models to know. There’s Gemini, there’s Google’s AI Overviews, ChatGPT, Grok, Claude, Perplexity, Meta AI.

There’s a lot, and there’s a lot more coming. They’re always going to be changing. The most popular one, or the ones I would be the most concerned about right now is ChatGPT, and then in Google’s AI Overviews.

When you’re searching for something for Google like, what is the Botox recovery time? And then it’ll show you a little Google AI review and link websites that are actually link med spa websites. That is a Google Overview, and that’s important, right?

So here is an example of a Google AI Overview. Who does the best facelifts in Toronto? Right?

So it starts going. Talks here about one of our clients, Dr. Roskies.

It mentions these three different surgeons, and it links their websites. Right? And it talks about them.

This is Google AI’s Overview. So this is actually the very first thing they’re going to see. So they get to see the Google Overview, then they see the map pack where your local optimization comes in, then they see the organic results.

So what’s the best case scenario? Being in all three. That is the best case scenario.

Plus, doing a paid ad, being there four times on page one. Actually, that’s the very best case scenario because there’s a psychology to it, meaning the number of times you can have an impression on somebody, the more likely they are to convert when they see your name over and over again. So couple of examples of just different search.

Here we go. These are all just examples of different. Botox in Miami, one of our clients, Dr.

Patel, shows up. These are all, and this is Grok. I think the other one I showed was ChatGPT.

Right? So there are three parallel efforts for visibility, but they’re all a little bit different, and I want to make sure that the first thing I’m kind of doing here is separating them out. So a lot of people like to confuse them, and they’re not.

Unfortunately, while there is some overlap, which is what I’m going to get into, they do take three separate efforts. Which is a lot of work. I know it’s frustrating, but that’s where we are.

Back in the day, I remember when we used to rank nationally for things or rank by the whole state, and it wasn’t a lot of work to do it SEO-wise, and things have changed. So first off, let’s talk about their overlap, because there is some overlap, which is great, right? First off, SEO feeds AI.

It’s actually really rare to come up, especially in a competitive city. I’m not even talking like Beverly Hills, but even like a Tampa or San Diego level type city.

It’s rare to show up in AI results without also showing up in SEO because a lot of the technical aspects needed for a website and needed for SEO are the same technical aspects needed for AI. They both expect long pages to be written out, a lot of really good content.

They both expect certain type of FAQs, certain types of code and schema markups, and certain types of code into the website. The expectations of what, at this moment, the AI models are looking for and at this moment Google is looking for are very similar. So you really are unlikely to show up consistently on AI if you have terrible SEO.

Unfortunately, having great SEO doesn’t mean that you show up in good AI. It just happens to be one of the things that are necessary. Then there’s local.

Your GBP has a huge effect on AI results, your local optimization. Matter of fact, I showed you earlier that in the ChatGPT results on some of their searches, it pulls the reviews directly into the search. It pulls your Google profile directly into the search.

So I would argue that your Google Business Profile at this moment in time is the singular most important thing in marketing right now.

Because if you have a lot of reviews and a great Google Business Profile, you’ll show up in local optimization in your map pack, and AI will be more likely to recommend you, and people will convert more because you have really good reviews and good photos and there’s just so many reasons.

But today’s day and age, having a lot of really good reviews on your Google Business Profile is the most important thing in marketing at this point. And not just good reviews, good photos, you’re responding to reviews, all of the different categories are fully filled out. Just having a really strong Google Business profile is very important.

So they do overlap, so it’s not like it’s all completely separate strategies. You kind of have to do all three. So where they differ, like I said, good SEO doesn’t mean you get good AI.

AI pulls Reddit and press mentions over your own site, and local map results don’t always appear in the AI answers. Sometimes they do and sometimes they don’t. It’s kind of like a hit-or-miss situation.

So let’s get into it. So we kind of went over some of this earlier, but SEO versus AI, right? SEO is more like ranked lists.

You click through your site, and AI is more like summarized answers, right? Now, there’s no such thing as ranking in AI. In SEO, you can have a ranking.

In AI, we could all here type the exact same question, and we will all get a slightly different response. It’s just the way it works because AI responds based off of who is putting in information.

So it’s looked at me, Erica, it’s studied me, it knows all my different chats, it knows everything about it, and it’s giving me an answer also based off of who knows what.

But different things that I have searched in the past, where I live, anything about me, my age, my height, just anything it’s learned about me, which, let’s be real, AI learns a lot about you, right? And it gives me an answer based off of what it thinks I would like to hear to some degree, right? Which is a little scary, but that’s the truth, right?

So it’s going to be different. Izhak and I are going to get different answers. So there’s no such thing as ranking in AI because it’s not that consistency that happens on Google.

But there is showing up as often as possible, meaning if we’re all searching here, at least 75% of us have at least one of two of the same names. Coming up as often as possible, that’s what we’re going for. But as soon as you hear somebody say, “Ranking for AI,” or, “You get your ranking for AI,” that’s like a red flag.

That’s like a run for the hills moment because it’s not the way it works. So Instagram-- Now we’re going to talk about some of the things that help. Instagram definitely affects AI and Google a lot.

So a lot of people are unaware of this, but for the longest time, Instagram was its own platform. It lived on an island. You did Instagram to get leads from Instagram, just like TikTok is, right?

TikTok is fun, but TikTok is an island. You do TikTok to get leads from TikTok. But then in July of 2025, so last year, Instagram opened up its API to Google, and now Google can crawl Instagram, and you can actually get your Instagram sometimes pulled into your Google results, which also means that AI can see Instagram as well to some degree.

So that’s important because that means that Instagram actually affects Google and AI a bit, where in the past, it didn’t. And TikTok, for the record, does not, unless TikTok decides to open up its API. It lives very separately.

So that’s just something interesting where hashtags and captions are really important. In the past, even Instagram SEO has been like, “Oh, they don’t matter.” Hashtags don’t really matter, and captions don’t matter that much. And that’s true for Instagram.

If you want to go viral on Instagram, maybe they don’t matter for virality on Instagram. But now they matter, so it can be read by AI. Also, Meta has its own AI.

It cannot read your video. It needs to be able to read the captions, the hashtags. So now you need to have more hashtags, longer captions, and you need to have alt tags.

It has to be written for AI so that AI can pick it up a little bit easier. But that’s just an important thing to note. Reddit and AI.

ChatGPT and Reddit have a partnership. Not everybody knows this. They are partners.

They are financial partners. Reddit is the number two source that ChatGPT pulls from. The number one being Wikipedia, which I don’t talk about a lot because it’s almost impossible in aesthetics for practices to get a Wikipedia page, so it’s not super relevant in our field.

But if you can get one, go for it, but it’s hard to do. But Reddit is super important. In this example, I’m just going to show you this Dr.

Zuriwan. He’s one of our clients in Miami. This is the type of thing Reddit pulls.

I’m not talking about you being on Reddit. I’m talking about random patients on Reddit talking about you. I’ve literally seen ChatGPT source this comment.

And that’s what I mean, where you can have patients talk about it, like, “Here’s a close-up, here’s a thing.” They’re just talking about it. Here’s another example of Reddit loved this. I saw Reddit source this a bunch.

It’s just somebody talking about their consultation, just some random person. So if you can get patients to go onto Reddit and leave you reviews or talk about their consultation with you, like I said, it is the number two source that ChatGPT pulls from, which is huge. So you really want to be active on Reddit.

You could also go on Reddit and do ask me anythings. So you’d be like, “I am a nurse injector. Ask me anything.” And people could ask you questions, and you could set that up.

Those are free to do and really simple. But also, just ask patients to give you reviews. Now, make sure that when they do this, it’s really matter-of-fact.

Redditors are famously mean. They do not like overly flowery or nice reviews. They like really matter-of-fact.

Even here in this review, the person giving the consult, she’s like, “He costs too much,” and I waited. But you know what? It was great.

That’s the type of review you want on Reddit. Okay. PR, really important in AI visibility.

Press releases, Izhak and I were talking about this, but third-party mentions. AI is basically saying, “I want to hear what other people have to say about you.” That’s why it’s Reddit. That’s why it’s Google Reviews.

That’s why it’s social media. That’s why it’s PR references. Their logic is if enough people or websites are talking about you favorably, you’re probably pretty good, so we’re going to suggest your practice.

That’s the simple logic of it. And obviously, these things can change, but you want to have PR and press releases, and they don’t have to be huge. They don’t always have to be “Vogue.” They can just be smaller, local magazines, press releases, all sorts of things.

It doesn’t always have to be big. Sometimes these local ones actually do better than some of the big magazines, so you don’t have to spend an insane amount of money on this. Google Reviews, I talked about this earlier, the most important thing.

AI pulls from them, SEO pulls from them, local optimization pulls from them. You need to get a lot of reviews, and we’re talking hundreds of reviews. And I know that is a lot of work, but it is absolutely worthwhile to get that many reviews.

It has so much value to your practice in a way that, in this last year, cannot be overstated. I would say it has become 100 times more important to get Google reviews over the last year than it has all the previous years combined. It has that much effect on AI and local optimization and SEO and just everything.

And I don’t care about anything but Google reviews. I don’t care about Yelp at all. I just care about your Google reviews.

So, and some of this we’re going to talk about further, but you can track some ChatGPT leads and as much as possible you should. And the reason I mentioned ChatGPT the most is, although Izhak and I were kind of chatting earlier, we have our favorite AI tools, and it’s not always ChatGPT.

Right now, just statistically, ChatGPT dominates the market by a significant amount. So if your patients are searching, 95% of them are searching on ChatGPT. So that could change over time.

It probably will change over time, but I think that ChatGPT will always hold a large portion of that market just because they were so early on. So, just in summary, you want to build a unified strategy. You want to combine all of them together, and that’s basically it.

And now I’m going to turn it over to Izhak to go over his slides and go over... I talked about what you need to do to show up and what you do afterwards.

Izhak Musli

Yeah. Which is, again, I’m not discounting how hard it is to get them. This is really why companies like Influx are brilliant at what they do.

This is a lot of moving pieces and changing constantly. So if you choose to try to do it yourself, I am always up to the task. I love doing things myself, but there is some of the things, unless it’s your passion and that’s what you’re really dedicating and committing, burning, spending hours every week to learn what changed and what’s new.

And Google is now in massive transformation around all this AI and how they embed it again and how they rank sites all over the place now. Erica, before I’m going in, there is two questions on the Q&A. Do you want to address those or you want to wait after I’m done?

Erica Crawford

I want to wait till you’re done because your slide, not too long, and we’ll tackle them at the end.

Izhak Musli

Yeah. I’m going to breeze through- ... mine just to get you guys some more concepts and ideas. Yeah.

Feel free to ask anything on the Q&A or the chat, and I’m more than happy to gig up a little bit. All right. So, as Erica said, I’m going to try not to overlap too many things here, but step number one, acquisition.

Search, local, they need to find you. If they don’t find you, you literally do not exist. You can be the best surgeon or the best med spa in the world, if people cannot see you, cannot find you, you’re going to have nobody coming through your door.

The moment they’re coming through your door, then there is three most important steps that turning this engine or, say, converting this funnel into an engine, which is really your business and how you can contain growth without continuing to be obsessive about the next new patient.

Working, as Erica mentioned, I had the luxury to have the first business intelligence dashboard for aesthetics, then lead management platforms, part of Simplus EHR, then later part of the co-CEO of Apex Platform for data analytics and training, and then 4S Summit for educating practices on how to make money.

So I’ve seen a lot of different scenarios and a lot of different things in practices. I’ll say one of the main things that I’ve noticed that practices really missing the ball here is this, retention. Our industry have a massive retention situation, and the retention rate currently sits between 52% to 53%.

In simple words, only one out of two patients walking through the door is going to come back. One is never going to come back, and most practices don’t even know why they’re not coming back, which I think is the most fascinating part because to know what works, just keep doing what you do.

But knowing what’s not working, that’s industries of billions of dollars, those surveys. And company lives and die by those scores and by that insight to know what they need to fix because sometimes small fixes yield massive growth. One of the main reasons, obviously, we develop or I’m running currently GetKudos AI for.

And so we have them. I want to convert them. Once they got converted, now they’re a patient, I want to retain them.

I want to make sure that I put them on some... Give them a reason to continue to come back, continue to purchase from me, becoming a patient for life. And the last final goal, milestone I can take them is to become an advocate, refer me.

Because the moment they start to refer, and refer can be direct referral, their friends and family, or can be a review online. That is an indirect referral, which not only creating for you the referral, you also heard all the rest of the benefits that it generates to you.

That is really where the cycle starts and the compounded growth is starting to happen. So it’s not just a one-way street. It’s really once they hit that checkbox or the milestone, that’s really where you’re going to start to get back the return, the massive return on their investment.

Some of the areas where I think practices are still struggle, although Bless Boston that we are all together and multiple other meetings, I’ve seen more and more of it, it’s the AI receptionist concept. I think it’s something that grows.

I think that just like a few years ago, if you didn’t have the chatbot on your website, you’re really missing out. You’re missing a lot. Chatbots actually converts a lot of people, more than I ever imagined that it would be.

AI receptionist converts a lot of people. Most of your leads coming after hours, coming in the evening, coming when your employees are not there to answer the phones, when you’re not going to pick up the phone from your home, when nobody’s monitoring the website.

That’s when people scrolling your website, trying to get inquiry, trying to get more information, trying to make a decision if they’re in the next availability, they’re going to come to your practice.

I think it’s mandatory to have an AI receptionist literally in every practice nowadays to pick up the phone after hours, help to also lower the overload on the front desk, so when you go into the practice, not everybody’s on the phone, and you need to wait, and it takes care of a lot of things.

I had a very interesting experience recently also to interact with an AI receptionist. I was amazed how close to a real person, and I’m just going to drop it here because it was so interesting and I think it’s something that if any practice implemented an AI receptionist, they should definitely take it into consideration.

Which is the one that I talked to, it was actually for a derm practice. I called, I wanted to schedule appointment for real as a patient. And the AI receptionist answered, and they put in the background noises of the practice.

So it literally sounds like you speak to somebody that speaks for you from the practice, but obviously it’s an AI. But when they make it that silent, then it becomes awkward.

So I was like, “Oh my God, this is such a cool feature to put the background noise for the AI voice and all of that.” They used to put also the typing for the old one, for the phone system. But yeah, I will say, without a doubt, you must have it. It’s one of the AI tools that’s been available for a long time at this point.

It’s almost mandatory for everybody. If you’re missing those calls, you’re missing a lot of the ability to convert people. The one and done patients, you convert them.

This is just the beginning of the journey, and I think that’s also why we’re owning so much, and I’m touching here the outcome almost the first, because it’s something that practices are still missing out.

And it’s not to focus on the procedure that they come, not in the purpose why this consult was scheduled for, but it’s really what is it that they’re trying to achieve? And convert that consultation into a treatment plan.

It all starts from the expectation on the way that you pick up the phone, and again, you can speak with Terry Ross, my partner in 4S, and you can speak with many of the other consultants, the ones that really understand the business. Is about the way that they feel, is about the outcome. That is what you’re really trying to sell.

That’s what you’re trying to convert into, and that entail a treatment plan. Not just, here is a shot. You go home.

Here is a facelift. You’re done. It’s really if every patient walking through the door, you need to think about it as a relationship and ultimately a relationship for a lifetime.

Those patients will get older. Even if you did the facelift and you’re the best one in the world, they will still going to get old, and they will still need probably another touch, and they still need another treatments, and they’re still going to need more injections, and they’re still going to need more creams.

The ones that you should recommend because that is part of why they partner with you. They want that relationship from you. And so when you get to that level of trust, and that’s-- There’s a whole different talks that I give about emotional conversion beyond just the transactional conversion.

There is the whole emotional conversion where I’ve become a trust member of your practice that I want to hear you just advise to me, and I’ll do it. Very similar concept, by the way, to the referrals. Everybody says, “Oh, yeah, when I get referrals, they literally just walk with a credit card in their hand.

They’re already converted. I just need to tell them what to buy.” It’s because the trust element is already done there. In the emotional conversion, they skip three stages when they are being referred by a friend or family member that they trust.

And so I’ll say membership, if you have a nonsurgical side in your practice, is a must. And when you think about, and I put it over here, a little warning at the bottom because it’s one of the number one mistake that I discuss with practices that apply membership in order to apply discounts. They’re selling discounts.

They’re doing membership that do not make sense. They carry liability like a beauty banks. And so without diving, and this is not a talk about memberships, and I do have a lot of those.

I’m happy to find some isolated time or dedicated time to chat with anybody that wants here, but I’ll say at the very least, your membership, when you’re in your mind, think just like Amex. You can do the free tier. You can do the 100 bucks and get the little gold, so then you have a status.

You feel gold. You’re part of the Amex club, or you do the Platinum, and you pay almost 1,000 bucks a year. Nobody gives you back that money.

They give you perks. They give you status. They give you some benefits, and you have those rights.

You’re paying Costco those 200 bucks a year, whatever you pay, and you have the right to shop over there. Nobody gives it to you back. Nobody gives you back a discount because you’re now a member.

It doesn’t work like that. And so I will say number one, to avoid mistake that I see constantly, do not copy your competitors just because they do beauty banks. It does not mean that it’s a good idea, and do not do it yourself.

It’s a bad idea. And if you do it just to apply discount, just do Groupons already and just run yourself to the ground because you’re never going to win the game. The numbers of the margins, that’s really where the game is.

And if you charge more, you can give more, and then people that come to you fly first class, and you don’t get the economy. I have nothing against I fly economy if I don’t have status all the time, right? Later is the rewards.

Even if I didn’t commit into monthly payments, and I’m not part of your membership, and I’m not ready for the Amex Platinum, think about it then again. I’m giving you business. I’m coming there.

Give me a reason to come back. Find reasons to bring me back. My birthday, anniversary, Taco Tuesday, whatever it is that you want to make up in your practice, exclusive events, whatever it is that you want to invite me.

I remember we haven’t seen you for X amount of time. Here is an incentive. Utilizing incentives and perks to nudge, to remind people that you still exist will steer them away from having a conversation with Erica tomorrow, and she says, “Oh, that’s where you get your Botox.

Just go over there. It’s much nicer. I go there all the time.” And oh, you just lost a patient.

And that’s really why most people are losing patients. It’s common conversation among friends, and they don’t have a reason, and they don’t have any tie attached with you to just change somewhere else. They don’t see you as a partner.

They just recognize you as a transaction. I go, I pay, they say hi, maybe they’re nice, I’m out. Same as you shop in Publix or Walmart or whatever everybody here shops, depends where they’re from.

And so take that, really think about it from that aspect. Give them a reason, create a relationship. Try to create patients for life.

The golden happy patients. And again, we develop, of course, the flow. We do sentiment analysis.

We really want to try to identify who are the happy, because the happy ones, as we believe, we can bring them back more often, spend more money, try new services, refer their friends, leave a review.

That is the opportunity when you know who are the really happy patients and not by the front desk asking them, “Oh, how was your treatment today?” And they say, “It was great.” Those are not the happy patients. Those are not the advocates. Those are not the ones that you actually can get them there.

And so if you will give them a reason, and when I say reason, it doesn’t have to be money. And when I say sometimes reason, people are like, “Oh my God, I cannot give them money. I’m from this state, or I do this, or I have insurance.” It doesn’t even matter.

A reason means they need to know that it’s even a possibility. They need to make it easy for them to refer. I went to an amazing bar.

It’s one of the reasons why I even created GetKudos to start with, actually, was an experience in one of the bars that was elected to the top bar in the US. It was next to my house and I didn’t even know about the place. I went, it was an amazing experience, and I wanted to recommend.

I couldn’t even find them on Google. It was insane. Now, for them, maybe it worked because it was kind of more like the hidden spot.

You don’t want to be the hidden spot. You want to be the place that everybody knows. And it’s very easy for me to tell Erica, “Here is how you get there.

And if you go there, they’re going to give you some free facial or some shortened time or some priority on something.” So definitely make it super easy, super available, and make them aware that you do have something, that you do give appreciation or show appreciation to business that people give you. It’s super important.

That will be organic growth. That is how you get, by the way, to the top 3%, 4% performance. It’s when you don’t spend, and sorry, Erica, don’t hate me.

When you don’t spend 10% or 12% on marketing, when you actually spend like 4%, 5% on marketing, that percentage goes straight to your EBITDA. That’s how you make that jump to the high profitability.

And so referrals, reviews are key for those kind of things, and you need to make it easy and encourage your patients to support you really more than anything. It depends what you give in return, but it can be even like a handwritten letter that says, “I really appreciate you sending your friends or your mom. We love to take care of you.

We love to take care of her. We’re all like one family.” Say that, and they will refer to you another five friends the next day. I promise.

It works like magic. When I mentioned the funnel is actually an engine, this is exactly what I mentioned. See here, the discovery?

That’s really what Erica just talked about. People need to find you. That’s where everything starts.

They find you. Acquisition is where you get them into your practice. Conversion, you make them a patient.

Retention, you put them on loyalty, membership, treatment plan. You pick the way that works for you the best. I believe all of the above is the right way to do it.

And then you make them an advocate. Then you get from them those referrals, those reviews, those stories that they will mention on the reviews, not, “He’s great.” “Yeah, I left you a review. Thanks so much.” Give me nothing.

The more story, exactly to Erica’s point, that’s what people read. That’s what they want to read. Just think about yourself, and I think that is the best comparison to people that sometimes have a business, don’t realize what the importance of reviews.

Almost 100% of the people that I know have an Amazon Prime or shop on Amazon. Just think when you go to buy a charger for your phone. All the chargers are the same, and that’s how patients see it the very first time.

With the love to all of you guys, you’re all the same. It’s the same services. Everybody do facelift, everybody do Botox, everybody do the same services.

So what makes this charger better than this charger, right? It can be a philosophy. It’s a fast charger, a slow charger, whatever it is.

But ultimately, the reviews is the main factor. You go to the reviews and you scroll down, and you see nowadays they have the summary of all the reviews. Most patients, most people say it’s this, or some people say it’s that, but ultimately, that’s what people want to click.

That’s where people read them. You read the one that are most emphasized to you. And so that’s how people think about your Google review, works exactly as Amazon review.

I’m going to try to speed it up so we have enough time for the Q&A here. Again, I’m not going to hammer this. Again, this is the importance of review.

Again, iPhone, the magic, by the way, and I’m going to go here again. Some of the AI stuff, follow-ups, review generation is what we do a lot. Reactivation is what we do a lot, and personalization, and I think that’s one of the beauty about AI, makes it so easy to do.

Erica will get one message, Izhak will get a different message, and if Erica answer with, “Hey, diva,” whatever, and that’s her slang way of speaking, and I am superficial and nerdy, each one of us should be able to respond in a different way.

The AI should be flexible enough to recognize who it’s speaking with, and that’s one of the beauty part of it. Some of the ways that AI can help you from a stack point, I put here a few. I put like a little title on the top, the acquire, acquire, acquire, so you can see between the content and copy.

Again, Claude and ChatGPT are great for that. Brand visualization, formerly I mentioned just because I’m so excited about this tool. It’s just super cool.

You play with it and you’re like, “Holy crap, whether you use later or not.” Like most of the AI other tools, there is so many things.

Way too many at this point, I’m saying most of them are not fully baked, so just pick the ones that you really like that serves the purpose that you need, so you don’t waste too much time on something that is not fully cooked. Then ad optimization.

Again, you can use the meta, you can use marketing agency, you can use Claude to connect them with MCP nowadays to your Google Ads and bunch of your ads to do optimization. AI note taker, if your practice management do not allow it, I’ll almost going to dare to say change your practice management. You’re totally behind.

You need to focus on your patients. It’s a waste of time trying to note-taking or later come back. That will help you to develop treatment plan, not to miss anything that was mentioned over there.

A lot of the data recommendation. Follow up and receptionist AI, talked already about it. And of course, the GetKudos things that we do, the review, the loyalty, the reactivation, the membership and referrals.

And so rebook rate, I believe should be about 90%. I’ve seen it already at 90% when the provider will do the rebooking in the room before they let them go. If you send them to the front desk, probably going to be about 65%.

Reviews, you need to do at least 20 new a month. The golden number that I have found, 4.8 by 1,000 plus. Very hard to achieve, very doable.

Once you hit that, it’s becoming super simple. You’re going to have busy business. Referral rate, I’ve seen practices.

Again, it very depends on your branding and the story that you let them share with others, but you can get to up to 50% of your new patients can come off of referrals. I’ve seen it. I know few numbers that are doing it like that.

NPS course is set. We give other charts. I would say at least 80% of your patients needs to be very happy.

Very, very happy. Not so-so, not neutral, very happy. Really pay attention even to the ones that are not.

They will teach you more things than the ones that are happy will. Lifetime value, again, depends on your practice and your thing with somebody. The average amount of patient spends time, three years.

That should give you an idea of what you should expect from patients to do and ROI for marketing expense. All right, let me stop share over here. Okay.

That was great, Izhak. I have some questions for you.

Erica Crawford

So, well, first off, I want to get into some of this Q&A. I’m just going to share my screen here while I get into the Q&A, everybody. If you want to reach out to Izhak or myself or GetKudos or Influx, you have to just scan one of the QR codes.

But right now, we’re getting into the Q&A and start answering some questions. So let’s see here. Okay.

So with local SEO, where it says sponsored on the page you showed, so this is where your Google business profile, sometimes you’ll see something that says sponsored up top, right? Is that a different type of ad spend than running ads for a landing page, or is that all part of the same campaign?

I will tell you, that’s called an LSA, local service ad. I am a massive fan of LSAs. Unfortunately, you can’t run them for everything, meaning like there’s a lot of limitations on what you can run an LSA for or not run an LSA for, but they’re great.

They’re different. They’re completely different than Google Ads. It is a type of Google Ads, but it is literally an ad so that your Google business profile shows up.

Get with whoever runs your ad or whoever your company is and see if you’re a candidate for it, because there are some keywords in medical aesthetics, like they’re still relatively new. They’ve only been out for a couple of years, and there’s certain things in our industry that they don’t let you run ads for.

Or there is one thing that I find kind of annoying, maybe you guys don’t, but they don’t let med spas run LSAs. They only let dermatologists run it. So like if you’re a med spa and you want to run an LSA for like Botox, you can’t.

But if you’re a dermatologist, you can. There’s just a lot of weird rules in the subject, but find out if you can, because the one thing I love about LSAs is they charge per lead. Google charges for a traditional ad charges per click, but an LSA charges per lead.

So I do love them. It’s just, there’s a lot that like is not allowed. So if you can run it, you should run it, but you just need to find out.

So hopefully that answers that. So then the next one, I’m going to ask you, I’m going to jump around a little bit, Izhak, here. But AI receptionist or AI phone assistant, what HIPAA safeguard should be in place before allowing the system to answer patient calls or schedule consultations?

Izhak Musli

Oh my God. An AI is definitely not a best friend of HIPAA. It’s not.

It’s not out of the box, I’ll say. You definitely-- So there’s two ways here. I’ll answer that in two ways.

One of them is you using AI in your practice. You have to make sure that if you’re using Claude, you get the enterprise version and you get a HIPAA compliance. You get a BAA signed on both ends.

Yeah. If you don’t have a BAA, you’re not safe. You should never use it.

Please don’t put PHI information, right? You want to put your financial information without patient names. You want to export the lead names and then put it in, so analyze demographics, stuff like that, feel free.

But just be careful. If you don’t have a BAA, if you didn’t do this extra mile to make sure that you have it in place, big mistake. That’s one.

If you do choose a company, make sure that you do choose a company from our industry that is a healthcare provider type of company, because then you want to make sure that they have HIPAA compliance, and then you sign a BAA with them. It’s almost makes no different what AI agent they choose. You don’t even need to care so much about the model.

You really need to care about the performance unless you want to be more techy and understand the flexibility and the token that it will use on their end and how we will analyze the conversations that you have and rank them and do stuff like that. Most agents, most models can handle AI receptionist.

You just need to make sure that company is a HIPAA compliance, that the model that they use get the certification on the other end as well from a BAA, and then you do BAA with them.

So if you have a high concern or you have uncertainty with that company, ask to see the BAA with the AI model that they’re using, and that should give you the peace of mind that you’re looking for.

Erica Crawford

Yeah. And ChatGPT doesn’t really. It doesn’t really fully have that.

I don’t know. I would never put patient information in ChatGPT under any circumstances, just to be really... I think people make mistakes because they’ll upload names or grids to get ChatGPT to organize things, but if there’s a patient name in there, it’s really playing with fire legally.

You can still see the QR codes, right, Izhak, here?

Izhak Musli

Yeah, I can still see QR code.

Erica Crawford

Perfect. Okay. Yeah, go ahead.

Izhak Musli

I’ll say one more thing about AI and compliance and one of the things that came up, actually, in the last weekend when I was in Vegas in the conference, one of the guys asked me, he’s like, “I have thousands of photos.

What can I do with them?” And I’m like, “Well, get Claude, sign a BAA with them, then use Cowork and sort all the photos.” There is an amazing things that you guys can do with AI on your practice once you have it embedded in and already compliant. So I’m definitely-

Erica Crawford

If you’re not on Claude, you should get Claude. Izhak and I were talking about this earlier, but I’m a user of both Claude and ChatGPT. If I need an analyst’s point or I need to code something that I’m just trying to, what I call vibe code something to help me out within the business, I use Claude for that.

If I’m asking ChatGPT if my email sounds like AI, if my email sounds too harsh or something like that as ChatGPT, they both have really distinctive functions. But my personal opinion, and everybody’s opinion is going to be a little bit different, is that they are the two best AIs out there right now.

Some of you Gemini people might argue with me, but that’s just me. But I use both of them, but they’re for very, very different things.

Izhak Musli

But as-

Erica Crawford

Like also-

Izhak Musli

... as business owners, you guys should be using Claude to analyze, and you’ll have that BAA, and you’ll be more legally safe that way.

Erica Crawford

Yeah. I saw some poster or meme or whatever it’s called nowadays, right? Somebody was like, “The therapist is ChatGPT, the analyst is the Claude, and the creative is Gemini.”

Izhak Musli

Yeah. And then you have Grok of the world, little by little, taking over the world with robots. But-

Erica Crawford

You have all sorts of stuff. Okay. We’re going to get to million questions.

Okay. So here’s another one, there was one here I wanted to get done. Okay.

I’m going to couple these together. In terms of content strategy, does blogging help with showing up in AI results? Anything else content-wise that could be done on the website to help with AI?

So yes, blogging is absolutely incredible because you have to understand, people use AI for different things. Sometimes it’s like, yeah, who’s the best meds bothering me? Sure, that happens.

But some people use really long prompts to try to figure out a medical problem or what they perceive as a problem. They go, “I’ve just lost 70 pounds on Ozempic, but I’ve noticed some sagging in my face, and my butt’s a little flat, and I don’t know what to do about it.” And they’re new. They don’t really know aesthetics.

They don’t really know what to look for. And a lot of ChatGPT is these longer prompts like that, and that’s where having really good blog strategy on your website is really, really important because those really long prompts, and some people Google as well. It’s not just AI, right?

In SEO, they’re going to Google these what’s called long-tail keyword, or they’re putting in a big sentence, right? They’re not just saying... They don’t know what they want.

They know something needs to be changed, but they don’t know what it is yet. And blogs are really key for that. And general content is really important.

There’s never been a time on the internet where that has not been true, and there will never be a time where that will not be true. A lot of people are like, “Oh, too much content on my website,” or, “It’s too long,” or all these different things.

And I’m like, “I get it, but it’s important.” For the way that AI reads things and the way that Google reads things, it needs a lot of content in order for it to read your website appropriately and to give you value. So you really want to have pretty fat pages, like big procedure pages, long blogs. We’re talking 1,500, 2,000-word counts.

If you’re really serious about that procedure, it needs to be beefy, and that’s a really important part of AI strategy.

Izhak Musli

Asterisks, I want to add something small. Do not create your content in ChatGPT and just copy-paste it into your website.

Erica Crawford

Oh, never.

Izhak Musli

That is a bad idea. You can use it as a draft and then give it your own love and touch, but really give it love and touch to make it yours and real as a human. If you just create the content in AI, put it on your website, then AI read- Terrible ... you know it’s an AI.

It’s like it can create it on its own again for the patient. They’re not going to need you for that. It’s really about authority, and it’s answering and being very valuable.

Erica Crawford

Yeah. This is quite a hypocrisy, but AI does not like its own content. It just doesn’t.

It needs human. It needs a human touch, and we have done a ton of tests on this. We’ve done AI-only tests.

We’ve done human-only tests. Honestly, the best is AI and human together, where maybe you as a person are just kind of workshopping with AI a bit or getting to check something out. But the creative always has to be human-led in order for something to rank well, and it needs that personalization because AI spits out too much stuff that’s similar.

So then later on when it’s crawling the internet, it’s all similar. It doesn’t favor its own content. So that’s something to know.

Do you need to have a paid version of Claude to get anything done? Their tokens seem limited on the free version. I know what I’m going to say, but I’m curious what you think, Izhak.

Izhak Musli

Again, if you need to have the paid version, 100%. Listen- ... I’m a sucker.

I’m paying way too many places right now- Yeah ... for what at this point. It’s a couple of hundreds of dollars. Just think if you needed to have a person next to you that can answer those questions that Claude can answer or ChatGPT can answer, how much money you would need to spend for that intelligence?

For 100 bucks, 200 bucks- ... I am more than happy to pay it for what I get from it. If you don’t use it, you may choose one, pay the little bit.

But even those 20 bucks, from what I know, will take you maybe two, three

Erica Crawford

questions. I’m going to be honest, any AI needs a paid version. The difference in ChatGPT on the paid versus the free is night and day difference.

I’m sorry, it’s worth the money 100% of the time, right, Izhak?

Izhak Musli

Yeah. 100% of the time.

Erica Crawford

100% of the time. Especially on Claude.

Izhak Musli

Again, I’ll say, it depends what you try to do. If you try to use it like Google, just searching some stuff. Then I don’t know how much difference.

But if you need really brain power, intelligence to counter you and challenge you and create with you stuff, you have to pay. If you don’t pay, you don’t get the models that can do it. Simple as that.

Erica Crawford

Exactly. Okay, next question. So tips for good schema.

I’m just a huge fan of FAQ schema, just to put it really simply. Just so everybody knows what schema is, just to reiterate this, all schema is a bit of code in the back end of your website that tells bots, like AI bots and Google bots, what they’re reading. So imagine your website is just like a big filing cabinet.

And every page is different files with different information on it. Schema is just putting the labels on it, so when they go to every file, they know what it is, and it means they don’t have to search so hard. They could find it easily.

So you really want that. The places that are most importantly, there really should be FAQs on every single page, every single procedure page. Not just an overall FAQ page, but you have Botox, it should have its own.

Laser hair removal should have its own FAQs. You know what I’m saying? Like fillers, its own FAQs.

Literally every page that is a procedure page on your website should have FAQs on it. And schema markup would be part of it. If we do FAQs here at Influx, it’s going to have schema markup.

You’re not going to see it, but I’m telling you that’s how we would put it on your website. But yeah, that’s really important. And this was not a big subject a long time ago.

You know what I mean? This is only now. So let’s say your website’s a little bit old, you maybe want to talk about adding that to those pages for your website.

Izhak Musli

Yeah. And there is different also, I don’t want to go overly technical here, but there is also additional files that you can put on the back end that you don’t even have to expose that AI will just read. Makes it easier for them, easier for them to pick you up the next time somebody has asked.

It’s all about efficiency in the internet. Especially when it comes to AI and the processing power. Make it easy for them, you’ll be the first to go.

Make it hard, complicated, try to calm it down, they’re just going to go to the next thing.

Erica Crawford

Exactly. Okay, does the physical location of a practice impact whether they show up on an AI search for a specific area? For example, if a practice is in Lone Tree, Colorado, and someone is asking a question, AI referencing Denver, Colorado, would that practice have lesser chance of showing up on the AI results?

Yes. ChatGPT has already very openly said, when I say ChatGPT, it’s really OpenAI, that’s the company that owns it. They are going to be running ads.

Google runs ads. 80% of Google’s income is from paid ads. Now, I’m going to tell you why this is important. Google, ChatGPT, AI, look, I know there’s some workarounds it, but ultimately, they like to localize you.

They like to keep you in the city that you’re in. They like to, if you’re having SEO-wise, we used to be able to rank so much broader back in the day. And every year, they put out a new update, and they make it smaller and smaller.

It used to be the state, then it was the county, then it was the city. They like to localize you because they want you to spend money on ads. If you read some of the different things the CEOs have put out there on Twitter, on whatever, X, they’re not even secretive about it.

They’re like, “Yeah, you could get really great SEO in your city. Oh, you want more? Okay, cool.

Run paid ads with us.” So there is a strategy behind the companies involved that want to do that. There are some workarounds that I’m sure people have talked about or you’ve done, like certain geotargeted content, and there are definitely some things you could do. I’m just saying that it will always try to localize you to a degree.

Best way to work around that is maybe some duplicative content that targets that city. So maybe you really want to show up in Denver a little bit. Maybe create, if it’s a Botox page in Denver on top of a Botox page in Lone Tree is the best way.

Do you have anything else to that, Izhak?

Izhak Musli

No. I actually don’t know where is Lone Tree in this city. So-

Erica Crawford

Somewhere in Colorado. Somewhere in Colorado.

Izhak Musli

I know. I have no idea how far is it from them, but yes. It’s intelligent enough also to know distances and stuff like that, so I’m correct me if I’m wrong- Yeah, if it’s like five minutes ... but it also show within radius.

You may going to show up just because you’re close enough, if you’re borderline cities and stuff. It knows to pick up those nuances in the results that they will give. So-

Erica Crawford

Yeah. I’m in Burbank, and I’ll get results in Glendale. That’s my neighboring, technically we’re technically two municipalities in Los Angeles.

But I’ll get results in Glendale and Pasadena because we’re all really close to each other. But I’m not necessarily going to get results at Huntington Beach or Long Beach, or all the way on the west side about 40 minutes away. Does that make sense?

So it’s kind of like-

Izhak Musli

I think it was like 10 miles radius, if I’m not mistaken. You guys can probably ChatGPT it, know what the different radius they do.

Erica Crawford

Yeah. It kind of depends because I think it’s recently been more about the city versus the county. So are you in the city of Denver versus the county of Denver kind of matters a little bit more recently.

But honestly, I feel like nobody’s super honest about what it is, and I think it’s slightly different in every geographical location. Houston is just Houston. Doesn’t matter what part of Houston you’re in, it’s just Houston.

Houston’s the keyword. Houston’s the traffic. And Houston is massive in it could be a 40-mile radius around Houston, it’s just Houston, which is why Houston arguably is the most competitive.

I would almost call it maybe the most competitive city in aesthetics right now, just because it’s such a big geo and it’s a unique Google-wise, where it’s just one big fat geo. Where some other places, like LA is actually more broken up, Beverly Hills, Burbank, this, that, the other thing.

And even though Houston’s technically that way, from an SEO perspective, it’s just not looked at that way. Anyways, we can get into a whole talk on that. But these are weird subjects, and it really depends on what city you’re in.

We’re familiar. We can help you with all that. Okay, I got one for you, Izhak.

We have two more, and then if there’s anything else, start asking them now because we’re going to wind down. But AI note taker, any recommendations for an AI call recording transcription to analyze lead drop-off or train front desk staff?

Izhak Musli

I do have recommendation. I feel bad to give shout-outs because it’s not going to be... I’ll tell you, check- Any recommendation, that’s not my lane.

Erica Crawford

Okay. So I’ll say that the latest one that I got the chance to interact and

Izhak Musli

actually put a doctor, physician that is very, very picky on purpose to try them out before I can even mention their name. But just look at Cosmo Small. Cosmo Small, they do multiple agents actually, one’s for social media, one is for the chatbot on the website, and then AI receptions.

Seems to be-

Erica Crawford

You want to put that in the chat? In the everybody-

Izhak Musli

Yeah ... chat here?

Erica Crawford

Yeah. Let me- I don’t think I’ve ever heard of that. Now I want to check it out.

Izhak Musli

Yeah, they’re kind of new. But listen, I literally interacted with five of them in Boston. That’s why I’m feeling bad because all of them are great.

This one I validated- There’s a lot of them ... a physician that I really trust. He’s a computer science and very high, really respected plastic surgeon. And I literally brought him over and I was like, “I don’t know them that well, can you validate it?” Because they were very cool and the technology, I was very impressed from what I’ve seen.

Goes to a very detailed and sophistication that I have not seen a lot of agents goes to that degree. Most of them are still a little bit superficial, say a little bit above and try to mimic a human but don’t go to resolution of nuances. That was pretty cool.

So let me, yeah, put it here.

Erica Crawford

Amazing. Yeah, put that in chat. That’s interesting.

Okay, one more. How many Reddit mentions do you think we need for AI to start picking it up? Oh, that’s at least one good.

I don’t think a lot. Some of my clients that get the Reddit mention all the time have maybe five patients who have shared their stories. Now, maybe more in different competitive cities, but I don’t think it’s a lot.

If you could just get a good handful, five to 10 patients to share long stories, even add before and afters of their experience, that would do really well. It’s hard, right? You can’t post on Reddit and join the plastic surgery community or join the med spa community until you’ve been active on Reddit for a while.

That means you need to have a patient who’s either active on Reddit or willing to get active on Reddit for about a month and then share their journey and their experience with you as a practice. It is a huge ask. I’m very well aware of that.

So if you get five of those, I’m super happy with the practice. That does not have to be a crazy volume the way I expect from a Google review just because it’s so challenging. You can’t just sign up on Reddit and put a review.

That’s not how it works. They have to join the communities. It’s kind of a pain, but it’s definitely worth it.

Izhak Musli

I think the key of what you said that’s different than the question, it’s not about the mention, it’s really about the story. It needs to be a story. It needs to be something that then people start to comment and it’s relevant.

It’s a relevant story that people emphasize with, that have also comment to give, something to share. That is relevant.

Erica Crawford

If people are going to try to use it like a Google review and be like, “I went to this practice and it was nice. They were super nice to me and it’s great surgery.” No.

Izhak Musli

That does not consider as a mention. You’re not going to get any footprint with that inside Reddit. I need at least one negative thing said about you.

It could be mostly positive, but they need to at least say they sat on the couch too long or I don’t know, something. One negative. It cannot be all positive.

Erica Crawford

Otherwise, speak now or forever hold your peace. We’re at the end. I appreciate you all staying here and being so involved in the Q&A.

It’s absolutely my favorite part of the webinar is to ask and answer questions. And Izhak, thanks so much for joining us, but I think that’s all we have.

Izhak Musli

Yeah. Thanks for having me. Thanks for everybody that stick around.

Great amount of people for a noontime or afternoon time, so- Yeah ... amazing.

Erica Crawford

Okay. Thanks, everybody.