The old adage "content is king" may be accurate, but it lacks one crucial word, and that word is "unique."
Both Google and your potential patients are pretty savvy when it comes to sniffing out "cut and paste" copywriting.
It greatly hurts your chances of outranking your competitors and can cause patients to worry if they're going to receive "cut and paste" service. Our expert team of healthcare copywriters will capture what makes you and your services unique with content that's 100% original.
The process begins with a meeting between you and our creative team. During this session, we learn everything we need to know to tell your story, while also identifying exactly what type of patients we will be targeting. This enables us to write authentic content that resonates with your ideal clientele. In website content writing, SEO is of paramount importance, but that should never mean a sacrifice in the quality of your patient communication efforts.
Google also reads or "crawls" your content to understand your offerings and how and when to show your website in search results. For this reason, there are many SEO-related aspects to consider when writing website content. Properly-crafted, website copy can check all the right SEO boxes while remaining relevant and valuable to readers. In fact, one of the signals that Google looks at is how engaging your content is to readers, based on how long they stay on a page and how they browse it. If your website currently reads more like something written for a robot, rather than a potential patient, it may be time for new content. Our team of expert medical copywriters has extensive experience creating copy that is highly effective for both search engine ranking and getting website visitors to take action.
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“Influx has been a game-changer for our practice. They are consistently three steps ahead of the game. From the ingenious, creative collective to the breakneck turnaround times, Influx is here to stay.”
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“Influx is an absolute treasure. There is not enough great things I can say about their work ethic and level of professionalism.”
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We are experts in custom copywriting for plastic surgeons, medspas, and virtually every other medical specialty that exists including:
Fill out the form or give us a call to get the conversation started — (888) 982-0775