As the old saying goes, "there’s always money in the list". It may be one of the older forms of digital marketing, but email campaigns are the most cost-effective way to retain, recall, and win back previous patients.
If you have a list of past patients or leads who have opted in to receive marketing emails, you should be capitalizing on this with well-planned, regular emails. With the right strategy, our email marketing team can help you maintain, cultivate, and extract maximum value out of your list.
Dr. Grant Stevens, Los Angeles Plastic Surgeon
Dr. Adam Kolker, New York Plastic Surgeon
Dr. Chopra & Dr. Ordon, Beverly Hills
Dr. Melanie Malone, San Diego
“Influx knows aesthetic medical marketing like no one else I’ve seen. They are one part tech start up, one part design specialists and all parts marketing geniuses. Run, don’t walk, to hire them.”
“Amazing service, beautiful design, and incredible marketing; I see more new patients than I could imagine as a result of their creativity and market savvy. These guys are my secret weapon.”
“After working with many different marketing companies, we still found ourselves wanting a fresh creative edge that evolved faster and kept us ahead of the game. Influx was the missing link.”
“The Influx team is incredibly talented, creative, responsive and professional. They truly heard me and were able to take my ideas and develop a product that far exceeded my expectations. Thank you Influx!”
As you may know, there are many rules around how email can be used in marketing.
Beyond HIPAA compliance concerns, the CAN-SPAM act of 2003, the European Union’s GDPR (implemented in 2018) and other policies mandate specific practices around the use of personal data and marketing opt-in. At Influx, we don’t send spam email or send mass blasts to rented or purchased lists that haven’t opted-in. The truth is these types of tactics do not work for medical marketing and can expose your practice to risk of penalty. There is no skirting the rules when it comes to proper email marketing. Our email marketing team can help you win while staying inside the lines.
The number one rule in email marketing is that you must provide value. Often marketers fall into the trap of overselling their email lists. Here at Influx, we consult our clients to think of their email lists like a bank account — you must make a deposit before you can make a withdrawal. Think about how many offers and solicitations hit your patient’s inbox every day. Don’t get lost in the noise.
Let’s look at the parallels in a social context: We all have that someone who we avoid because we know a conversation with them will just consist of being sold. Conversely, we all have trusted friends, whose recommendations and insights we greatly value. Which one do we go to when we need advice or a solution to a problem? It’s no different with your patients. You are building relationships. Use your email marketing efforts to build trust and credibility and keep your practice top of mind. First make them want to receive your emails and then make them feel special with strategically-timed, exclusive offers.
Call or fill out the below to schedule a free strategy session — 626-714-3366