While there are many viable means of patient acquisition, organic search is by far the most efficient when it comes to cost per acquisition and capturing high-value leads at the right point in the buying cycle.
If you run a medical practice today, Search Engine Optimization needs to be at the core of your online marketing plan. Unlike many SEO companies, we are not generalists. We know medical SEO and offer proven strategies that can take your practice to the next level.
Our medical SEO team conducts tailored research to determine how your ideal patient thinks about and searches for your services in your market. We understand every step of the new patient journey from awareness to consideration and research to doctor selection and purchase. This in-depth knowledge of the patient mindset enables us to isolate search terms that indicate purchase intent and target accordingly.
Search Engine Marketing or SEM can be broken down into two distinct categories: paid advertising and organic optimization. Often marketing companies or one-person operations will pitch you on a paid ad strategy that is guaranteed to get you more leads for less on an immediate basis. On the other hand, SEO companies want you to be patient while they work to improve your rankings. We believe in a two-pronged approach that ensures immediate results and long term success for our clients. Depending entirely upon paid ads to acquire leads is a hand-to-mouth strategy. Relying upon SEO alone is a luxury most practices can’t afford. Think of it like a well-balanced investment portfolio – you should allocate a portion of your portfolio to conservative income investments that pay you today and invest the rest in long-term plays that give you real upside.
“Influx has been a game-changer for our practice. They are consistently three steps ahead of the game. From the ingenious, creative collective to the breakneck turnaround times, Influx is here to stay.”
“We are very pleased with the service that we receive from Influx. Their team is professional, responsive, and does great work. They are next level!”
“Influx is an absolute treasure. There is not enough great things I can say about their work ethic and level of professionalism.”
“Over the past 25 years we have used numerous marketing agencies. I am extremely relieved that we no longer have to be in constant search of new marketing companies as we have found our match.”
“Influx knows aesthetic medical marketing like no one else I’ve seen. They are one part tech start up, one part design specialists and all parts marketing geniuses. Run, don’t walk, to hire them.”
“Amazing service, beautiful design, and incredible marketing; I see more new patients than I could imagine as a result of their creativity and market savvy. These guys are my secret weapon.”
“The Influx team is incredibly talented, creative, responsive and professional. They truly heard me and were able to take my ideas and develop a product that far exceeded my expectations.”
“Every company pitches the idea of getting you on page one — Influx makes it happen. Not only have they stood by their word, they have exceeded my expectations.”
We are experts in SEO for medical practices including plastic surgery SEO, medical spa SEO, and virtually every other medical specialty that exists:
The modern-day patient is increasingly making use of mobile map applications, local listings, and voice assistants to find medical specialists. With today’s hyper-localized search results, your healthcare SEO plan must include a localized optimization strategy. We take a laser-targeted approach to help put your practice squarely on the map in your market.
Search Engine Optimization isn’t an overnight operation, and it isn’t something you can set and forget either.
No matter what anyone tells you, there are simply no instant hacks or shortcuts. Our healthcare SEO experts constantly monitor new search engine developments as well as your own rankings and make adjustments accordingly. Our SEO team spends approximately 30% of their time researching and testing to stay ahead of the curve. An SEO strategy is a living, breathing thing. To succeed, you need a medical marketing agency that can adapt to changes in the digital landscape and your practice itself.
Is your current marketing company providing you with regular reports that clearly outline your SEO progress and results? Whether you want to use our real-time dashboard or prefer to get regular updates straight to your inbox, we provide visual, easy-to-read reports that are actually useful. We know you’re busy running your practice. That’s why we distill it down to the key metrics and results you need to know, while also giving you the ability to dive deeper when needed. We firmly believe in backing up our proven healthcare SEO strategies with clear cut, transparent reporting that is actually useful to you.