Elevating Patient Engagement Through Visual Storytelling
Ep. 189 - Candace Crowe of BRAG Book
34 minute view/listen
May 2025
Available everywhere you podcast
Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.
Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a clean drag-and-drop interface, BRAG Book ensures that practices can present results with precision, consistency, and professionalism.
Whether you’re a solo practitioner or part of a multi-location group, this episode offers a masterclass in the value of authentic imagery and the technologies shaping the future of aesthetics. Tune in to learn how Candace Crowe is helping elevate industry standards and redefining digital patient engagement on the latest episode of The Technology of Beauty.
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The Technology of Beauty
Produced and co-founded by Influx, The Technology of Beauty is the podcast of renowned plastic surgeon Dr. Grant Stevens. Tune in to hear interviews with the innovators and entrepreneurs who are shaping the future of aesthetics from the industry side.