Building a Practice Around Your Expertise
w/ Dr. Carey Campbell
14 minute view/listen
Jun 2026
Available everywhere you podcast
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and personal considerations behind making a major career move and what it means to build a practice centered around specialization, patient experience, and long-term growth.
Dr. Campbell shares how her practice evolved toward facial surgery, why she was drawn to a more boutique, concierge-style model, and how creating a highly specialized patient experience has helped attract patients from across the country. She also offers candid insights into balancing a demanding surgical career with family life, the importance of support systems, and why she is optimistic about the growing number of women entering plastic surgery and leadership roles throughout the industry.
Subscribe to Next Level Practices
Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.