Leveraging Tech to Streamline the Patient Experience

Max Baybak

All right, I'm back, and I'm now joined by Tyler Terry, who is the director of sales for TouchMD. Tyler, thanks so much for joining us.

Tyler Terry

Yeah, of course, Max, thanks for having me on.

Max Baybak

I know you've been busy. I finally got you in the chair here.

Tyler Terry

Yeah, it's been a great conference. Uh, busy as always at The Aesthetic Meeting, but it's been great. Thank you.

Max Baybak

Absolutely, my pleasure. And yeah, uh, I think we found that it's been really great here. I know they said they had um really good registration.

Tyler Terry

Yeah, I feel like people are ready to get back.

Max Baybak

I know we've been saying that, I feel like, for a few years, but it's like really over now. Like, I feel like the meeting is back, conferences are back.

Tyler Terry

Yeah, people are back.

Max Baybak

Yeah, I feel like, you know, for the first time it feels like everybody is vibing here. It feels like pre-COVID.

Tyler Terry

Yes, that's I think what I'm getting at, yeah. And it feels like, you know, people aren't saying, "Oh, we're not going because of COVID," or, you know, "My staff doesn't want to go because of that." I mean, it's nice, it seems friendly — like I said, good vibes. Um, it definitely feels like it's, I would say, 15 to 20% bigger than what I remember, and this is I think my 10th or 11th ASAPS.

Max Baybak

So you're a veteran.

Tyler Terry

Yeah, yeah.

Max Baybak

Awesome. Well, so that kind of gets to where I wanted to go next, which is, if you wouldn't mind just giving our audience a little bit of your background and then telling them a little bit about TouchMD.

Tyler Terry

Yeah, sure. So I actually have been with TouchMD for almost 11 years, so this has been my entire career in aesthetics, at TouchMD. And, and I always get — you know, when the practice asks me, you know, "How long you been doing this?" they're usually expecting, you know, maybe three to five tops, and most reps, you know, jump between companies, so they're not used to, you know, a younger guy being in the, the industry for a decade. So um, it's been great.

I started literally from the mail room at TouchMD. Um, I started off uh in our call center, setting appointments for the sales reps. Um, I always wanted to get into luxury, high-end sales, um, and either, you know, hey, sell something of luxury, or, you know, manage like a high-end uh resort. And so I'd put the bug in my CEO's ear and my president's ear to get a shot at sales, and um, you know, they'd usually um, you know, kind of flip me the keys to go, you know, wash the truck or pull up the carpet — I'd do all the little things to get a shot at an opportunity to sell. And one day they called me into their office, and basically felt like I got called into the majors — this is like 10 years ago — um, but I got a shot to sell.

I remember going to the Vegas Cosmetic Surgery meeting and, you know, getting a few sales under my belt and, and working my way up. But they've been absolutely phenomenal to work with. They really taking me under their wing, um, just learning the ropes in terms of not just sales but marketing and relationships, and the main thing being, you know, how to just be yourself, um, when you're working with practices — not trying to do too much, and really just to take care of practices. And I think that's really the fabric — that's been the fabric of TouchMD — has been that we have a deep relationship, a genuine relationship, with practices, and they tell us what they want to develop, what they want the software to look and feel like. It's not like something that we are dictating; it's dictated by the practices, and that's how it's really evolved over the years.

Um, and it's been really fun for me. I mean, um, I've never gotten bored of selling it, and really I'm more of a, a player-coach — you know, I'm managing the sales team, but I'm also in the game, selling every day. And so I'm able to kind of get um a good, good heartbeat on what the practices are wanting and needing. Um, and with our company, we're working within different departments, so I'm on the business development side of the, of TouchMD, you know, helping design and build and dream up the features. So it's been amazing, and, and the software's evolved um so much over the last 10 years, um, to where it's at today.

Max Baybak

That's huge. When I say that's huge, there's a few things. First of all, I love the basic philosophy of being yourself in sales. Uh, also, like you — creating content online, there's this pressure to be somebody else. I'm like, I can't do it. I'm just — if I'm going to do this, I'm just going to be myself, and that's going to be — that's good for some people, great; if it's not for others, yeah, fine. And the same is true in sales: I'm not going to be everything to everyone, uh, and I might not appeal to everyone, and I might not sell to everyone, but I can sell — I can match with those people who really need what I have to offer, if I care about them and I'm just going to be myself.

Tyler Terry

Yeah, of course.

Max Baybak

I love that philosophy. It's so basic, so simple, but it's so important.

Tyler Terry

Yes.

Max Baybak

The other thing that I think is huge is that they're — that you're at a company that's talking to the person, like you said, that is in the practices, that really knows what they need and want, to help inform product development. I think that really says a lot.

Tyler Terry

Yeah, yeah. And we make — I mean, we develop fairly quickly, I'd say, relatively to other companies. Um, you know, it doesn't take, you know, 20 meetings to build something out. I mean, when — if we see a need, and it's something that practices want, and we see that pain point, we're going to build it. Um, for example, we just came out with uh photo sequencing. Before, we just had grid lines and ghosting features, but now you can create a custom sequence for CoolSculpting or Botox or Kybella or whatever it is, and instead of having to switch between grid lines as you're having the patient turn, the app automatically does it for you — which is a no-brainer, but it's something that practices love, and it's something they've always needed.

Max Baybak

So, no-brainer, but you wouldn't necessarily know that if you didn't live in the practice.

Tyler Terry

Yes, exactly, yes.

Max Baybak

Okay, so that sounds like a cool feature, and I want to kind of hear more about features, but I think I just — we should back up to even just really making sure, for anyone who doesn't know what TouchMD — what it is. So I want to give them kind of a walkthrough — yeah, you do that. Because I have — we have clients that use it, I've seen it, I've been around it, but I feel like even still today — and you just showed me a little bit more yesterday — but I feel like even still today I don't even understand the full game of what it does. Like, I think of it as a photo solution, and I think of it as a consult solution, and it's kind of a little bit of both of those things, right? And maybe more. So tell us.

Tyler Terry

Yeah. So first off, it's a luxury software, branded and tailored to the practice. It's unlike anything else um in the industry, and although there's other photo systems, there's only one consultation technology, there's only one in-practice marketing technology, and we integrate with 40 different EMR and practice management systems.

Max Baybak

Wow.

Tyler Terry

So we're really in a lane of our own. So we have the most integrations in the industry, and we're taking more photos every day than any other photo company in the industry — um, thousands and thousands of pictures a minute, uh, which is great. So essentially, I mean, at its core, um, there's three things that TouchMD is best in class at. One would be being a consultation technology — so, guiding the provider through the consult, um, being able to have real-time access to illustrations, real-time access to pictures of the patient, videos, before-and-afters, any piece of content that is a consumable piece of content for the patient and a meaningful piece of content to have during the consult — that's going to be there at the point of care. So they're going to have real-time access on an iPad, branded and tailored to them, and it's a sales aid. Whether it's CoolSculpting, EmSculpt, breast aug, tummy tuck, Botox, whatever it is, it's going to guide you through the consult.

So typically practices have flip books, you know — from Sciton, they send them a three-ring binder to walk them through the consult — so they have, you know, 10 different ways uh to give a consultation. But with TouchMD, it's one centralized way, and that way you have consistency. So we talk about consistency in photos, but we also need consistency in providing a high-level consult, so that way, no matter who's giving the consult, they're going to know that: I need to pull up a video, I need to go to this illustration, I need to make that recommendation. No matter what it is — if I'm talking about that BBL Halo treatment, that combination, I need to make sure I touch on that, and then, oh yeah, also with BBL Halo I need to recommend Alastin — they usually do like the Alastin Skin Nectar — and that's all going to be on that one TouchMD page.

So literally we believe that, just as every practice has a website, every practice should have a TouchMD system. And just like every website is uniquely branded, tailored, and white-labeled to the practice, so goes every TouchMD system. So, you know, there's practices in San Francisco where there's 22 aesthetic practices in one building — obviously they all have websites; we want them to all have TouchMD systems, but they're all unique. So, so that's one aspect.

The second aspect is probably my favorite, which is in-practice marketing. And so essentially, with TouchMD, we do point-of-care marketing on TVs, with algorithms that keep that content shuffled and unique, and that's nice. But what takes it to the next level is this menu idea of: what if, while the patient is captive in the room — let's say this patient's here today for CoolSculpting. Um, Ashley's here today for CoolSculpting. I room Ashley, I have CoolSculpting pulled up on the iPad on TouchMD, and I'd hand her the iPad, and I'd say something like this: "Hey Ashley, this is our new technology that we've invested in to enhance your experience today with our practice. While you're waiting, you can press play and watch a video on CoolSculpting, you can look at some before-and-after photos, you can read reviews, you can sign in or sign up for Allē, or, if you have time, hit that little back button at the top left-hand corner of the screen and you can browse through everything that we offer. We'll be with you shortly."

So then what happens is, of course, her experience is enhanced, differentiating the practice, but now we're taking advantage — usually practices have on average three to seven minutes pre-consult, and she's locked in. She can't get out of TouchMD and, like, jump into Netflix — she's literally locked in on the iPad. And she's either going to be more educated on CoolSculpting, which means she's going to have better questions for the provider, and the provider is going to hopefully have better answers and a higher conversion rate, or, 40% of the time, she hits that back button and she becomes more aware. And I would say one out of two practices that we talk about — when we talk about patients not, not even knowing that they offer other services — that happens all the time in aesthetics, where they go to their favorite med spa and they have no idea that they have Morpheus8, and all of a sudden this patient — they are just so busy. That, that time pre-consult — I call it the golden minutes, three to seven minutes pre-consult — that time pre-consult is the most underutilized time in all of aesthetics, and we're going to be able to actually maximize that time.

Max Baybak

I was going to wait for you to finish, but I was going to tell you that I, I, I see this phenomenon, phenomenon, all the time, and I was just speaking with a doctor here who was a client of ours about internal marketing yesterday. Of the biggest failure in internal marketing, or that I see in general, is just forgetting to tell people that you do offer certain services, and they don't know to ask. And he was saying, it's not a restaurant, you know — walk in and get a menu — and if you did, it wouldn't be the right experience. But this would be the right experience, where you can peruse and browse in those — I like that — golden minutes. That's the biggest failure, is just uh, is just to forget to even say, "Hey, by the way, we do a whole lot of other stuff." And these days there are a lot of things —

Tyler Terry

Yeah.

Max Baybak

— to do, totally, to be offered.

Tyler Terry

So — and the practice — one cool thing is the practice can track that. So the provider, before they walk in, they know that Ashley's here for CoolSculpting, but all of a sudden they can find out that she was looking at SkinMedica, SkinCeuticals, whatever, you know, whatever the case may be.

Max Baybak

The time on — yeah, they could see what she's been clicking on.

Tyler Terry

And then the third thing that we do, so, would, would be photography. So we have grid lines and ghosting features, video features — so we're driving consistency, and we believe we're best in class at photography, not only because we're capturing these photos on an iPad, but we have an exclusive partnership with Canon, where we can sync, for the first time, sync a Canon camera with a photo app, where those photos that you capture automatically save um into the patient's account. And then you have — again, what makes us best in class, it's not even really capturing photos, it's pulling them up quickly. 'Cause anybody can capture a photo. The pain point is: yeah, took that great photo, but now I always have a hard time pulling it up in the consultation. And then, even if you could get it quickly, they always have a hard time drawing on it, or putting it side by side, or creating a cool reveal video, or adding text. And then, even when they get to that point — you get that beautiful photo, you get that beautiful side-by-side video — how do you get that to the patient?

And with TouchMD, it's just all instant, it's real-time. Um, we have watermarking features, so you can prep your images for social. We have a new social media integration — you can post pictures right from TouchMD. So this: capturing pictures consistently, showcasing pictures instantly and beautifully, and then delivering them to the patient and to your social media after you have that incredible result.

Max Baybak

Amazing. And even, I guess, you could have them in — so, in the beginning, you have consult — sort of the guided pathway for a consultation, which I think is great, because it should be a standard thing no matter who's providing it, and you might forget, you might go in different sequences. So just saying, this is kind of exactly what we found as the successful way to enlighten a patient — I love that — and make sure that people stay on those guide rails. And you have before-and-after pictures, and those are there, but those would be examples — those would be showing them what results could look like. Can you then pull up — I guess you could then pull up within — I guess it wouldn't be a consult, but like a, a post-op or something — you could then pull up their, the patient photos pretty quickly as well? So if there's other reasons that you're sitting with a patient, you want to pull it up, you'd have it right there, and, like you said, social.

Tyler Terry

Yes.

Max Baybak

Okay.

Tyler Terry

And I always like to teach practices, as I'm consulting them, that, you know, we should be designing these experiences — not only in TouchMD, but on their website — based on the, the experiences that they come to love every day. Whether it's their favorite app — if it's Pinterest, or if it's TikTok, if it's Peacock or Netflix — think of the user interface, that UI, and try to design that experience for the patient based on what you've come to, to know and love. And I talk about the Amazon-like experience. You know, we're trying, at TouchMD — we want to provide an Amazon-like experience for the patient at the point of care. Meaning, I'm going to use CoolSculpting again — um, it could be anything; let's use Morpheus8. If the patient's here today for Morpheus8, we want videos to watch, before-and-afters to look at, testimonials slash reviews, but then we also want to have — if you're using Cherry, or if you're using CareCredit, or whatever patient finance you're using — we want to put that on your high-ticket, high-ticket product pages, so that as the patient's learning, "Actually, yeah, I do want Morpheus8," it's great to also make them aware that they have options for payments there.

Max Baybak

Yeah, absolutely. There's so many things that have to come together in that one moment, so to have a place that helps to compile it and helps keep you on track, and then puts it all in front of the patient, uh, is huge. Do you also capture — can you capture and record and, you know, basically keep on file in — marketing consent on those photos from the patient right there?

Tyler Terry

Yes, yes.

Max Baybak

Because I feel like that's a big thing that gets forgotten when it's on paper.

Tyler Terry

Yeah.

Max Baybak

And, you know, as marketers, we need those photos, and so the consent being digital is, like, huge.

Tyler Terry

Yeah. So um, patients can sign all of their consents on TouchMD, um, on the patient app before they come in, on the patient portal — some practices want to put the portal on their website, or in the office on an iPad or Windows device. They can even have the — or require that the patient takes a picture of themselves that stamps onto the consent as well. And then we have also — have a way for, you know, their marketing team, the practice's marketing team, to get real-time access to photos that they've signed off on as being social media or Instagram worthy, and for the social media team to be able to verify that patient signed the consent before they download and export and edit.

Max Baybak

Yeah, that's humongous. How, how about — can they differentiate between internal or external marketing consent, and say, "I don't want this on a website or on social media, but you could show it to other patients in a consult"?

Tyler Terry

100%.

Max Baybak

Huge. And then, and then that could then — you could then populate that into your consult workflow, if you wanted to, those particular photos?

Tyler Terry

Yes.

Max Baybak

Which I — because I imagine a lot of what you're showing on a tablet during a consult is past patient results, right?

Tyler Terry

Yeah.

Max Baybak

Aside from educational materials.

Tyler Terry

Yeah, for sure.

Max Baybak

And so those people who have said — and I imagine a lot more people do; I mean, I know from my own experience, a lot more people are willing to let another patient see in that consult process than they want kind of see put out on their website, right? They can kind of see themselves helping another in that journey, but a little more privately.

Tyler Terry

Yeah.

Max Baybak

So being able to just go click, click — yep, send those over to my, my consultation workflow for this particular procedure — that sounds really uh, really convenient. You al— go ahead.

Tyler Terry

I was going to say, um, something that we teach our practices is, well, one — when is the most prime time for the patient to download the app, uh, the patient app? And it's typically after you've had that great ex— either, number one, after you take their photos, or, number two, after you provide a great experience. Because we need patients downloading the app. One of the pain points that practices are going to start to see, especially over the next few years, is a lot of companies want — with you to have — practices to have your patients download their app, right? And patients are only going to download so many apps, so we need to provide as much value in that app as possible.

The value in the TouchMD app is the fact that they can see their pictures — that's the Trojan horse. They can review their pre and post, they can sign their consents, they can take a HIPAA-compliant selfie. The other value is, subliminally, at the top of the app there's a little video, video player, so instead of just playing ads on TVs, we can actually play your practice-specific advertisements at the top of the app, and the patient can actually engage with it — they can heart it, they can skip it, it's not annoying. So it's, it's important for practices to think of: how are my patients consuming content? And making sure that you're not requiring too many portals, too many apps — trying to consolidate those experiences as one.

Max Baybak

Awesome. And when — yeah, that makes sense. Uh, I, I was asking you about that the other day — that, of course, there's a lot of reason that you as the provider would want them to have this white-labeled patient app, but what do you get — what's kind of the carrot to get them to download it — the photos. That does make sense. Once you have them in that app, then there's a lot of other re-engagement opportunities, like you said — playing a video or an advertisement about the practice, maybe making an offer. Do you guys have other, other engagement tools in there, and is there other things that you intend for once that app is in — the other features that, that you'll release to re-engage patients in that app?

Tyler Terry

Yes, yes. So one is called Blast — so it's TouchMD Blast. And essentially, we don't do email blasts, we don't do text blasts — we do what's called app blasting. And you can target-market patients based on what they're looking at, based on photo tags, product recommendations, um, views. But essentially, you can say, "I have a special on HydraFacial — I want to send it out to any patient that's ever looked at HydraFacial in the office or through the patient app," or, "I have a special on Kybella — I want to send it out to any patient that I've ever tagged their photo as Kybella." And the technology will say, "You've got 122 patients that have ever looked at Kybella, or you've tagged their photo as Kybella — want to send it?" And you send it out, and they get pinged — just like they'd get pinged a push notification on their Starbucks app, they get pinged the push notification on their patient app.

Max Baybak

Yeah, that's huge. Can they also browse all the services, just as they do when they're in the waiting room, on that app? So at home they can learn about other things?

Tyler Terry

Yes, 100%.

Max Baybak

Yeah, that's, that's — I mean, I know they can go to a website and all those things, but to have it in there, and to have it in their pocket, and to have all those — their photos and other reasons that they're going in there. Yeah, it's — because it's almost three separate things, in a weird way, but then it's totally not — these three different components: the internal marketing, the consultation — what do you call it, a consultation, uh —

Tyler Terry

Consultation app.

Max Baybak

App, okay. Consultation app, internal marketing suite of tools, and suite of tools for, for before-and-after photos.

Tyler Terry

Yes. Another thing — you made this point of, a lot of patients aren't willing to put their pictures on their website for anybody to look at, but we do get many of those same patients that only allow for in-office use. A lot of our practices have switched that verbiage to say "in office or from," like, "a secure portal or secure app," so they would be willing — if the patient can only — only patients can see, from, from home, outside of the office, on the patient app, patient portal. To your point, um, that's something I'm starting to see as well.

Max Baybak

Oh, that's very interesting. Okay. And so then the photo side of things: uh, there are a number of softwares out there that do this. You said you're the number one — you have, uh, in terms of volume; you have the exclusive partnership with Canon. We also interviewed a company you partner with — Jason Johnson.

Tyler Terry

Yes.

Max Baybak

And I, I'm really fascinated with what he's doing, because I think we get asked all the time, "How do I set up this before-and-after photo booth or setup so that I can take good, consistent photos?" And we do our best, but it's not what we do. And, and the reason that it's hard is because it needs to be tailored, and I love that he — you're partnering with him.

Tyler Terry

Yes.

Max Baybak

He's building a custom, tailored solution for that practice, and then he's tying into your software.

Tyler Terry

Yeah.

Max Baybak

And then, you know, you mentioned this ghosting thing a few times — for people who don't understand, that's basically taking the, the before photo and making sure that you're lining — lightly sort of overlaying it, sort of translucently, so that you can then make sure that you're lining up the photos perfectly on the after, so it looks really consistent. Yeah, 'cause even just that small shift in a photo makes it hard for the, the brain to just do this quick A-B — "Wow, look at the difference in the result." It's cropped differently — all of a sudden they're looking at 10 changes instead of just the change you want their eye to focus on.

Tyler Terry

Yeah.

Max Baybak

And the g— okay, and then the grid lines are similar — try to, try to help you line up certain things in similar places, right?

Tyler Terry

Yeah, yeah. 'Cause the com— I mean, the common denominator with great photography is going to be consistency, correct? So we want consistent lighting, distance, expression, background, jewelry, was the hair pulled back — all the different things, uh, makeup on, makeup off, things like that. Um, what's — I, I'll talk about the TouchMD side. You know, we have the grid lines, which are great, and now we have a vast library of grid lines. So, you know, if you're offering, you know, breast augmentation, we have, you know, probably 25 grid lines specific just for breast aug, or for rhinoplasty, or for filler. Um, and then now we can actually customize those in that sequence, so you're going to be able to say, "I want just a sequence of three every time I take a picture of a patient that is using ZO," or whatever the case may be — Alastin.

Um, but where Jason comes into play is, we've had so many practices that want to take their photography to the next level, and now we have that Canon connect, that exclusive partnership with Canon, um, which is amazing. But where Jason really takes it to the next level is by designing that um custom, tailored photo studio. My favorite is actually um his mount that hangs from the wall, and you actually can just pull it down, push it right back up — it holds an iPad with the camera in real time. So essentially we're um really taking the software um and the hardware component, and we're bringing those together — you know, his best-in-class hardware, our best-in-class software, that real-time access — so no matter who's taking photos, it's perfectly consistent. But then we have that instantaneous access at the point of care, so that the doctor, the provider, is not looking for it, and then patients have that real-time access as well.

Max Baybak

Yeah, it's a hu— well, again, as a marketer, something that we can't possibly overvalue is consistent photos. And there's, and there's a big — a couple aspects of that: like you said, the hardware, the setup, and then the software. So those two things coming together, and then you have — and then you just have access to it all the time.

Tyler Terry

Yeah.

Max Baybak

That's the other stumbling block — I got to pull it out of a, an SD card, out, and load it, and then, yeah — you know, I know from doing content like this that the post-production workflows can be the biggest bottleneck, and it's, it's the same as true before-and-after.

Tyler Terry

What's great about Jason — I mean, many of the listeners today, um, you've seen his before-and-afters. You know, he's trusted by the biggest companies in the industry — the Allergans, the Evolus — um, he's incredible, he knows what he's doing. But my favorite thing is that you're not getting a cookie-cutter solution.

Max Baybak

Absolutely.

Tyler Terry

It's not like that — "You have to use it like this. Too bad if your room doesn't work, too bad if it just doesn't work out for you with your window or your lighting." Jason literally will come in, um, whether that's virtually or however it is, but he will — he can't even give you an exact price um right off the bat, because it's so custom. You know, you might need an extra light, you might need 10 extra lights, you might want an exact light just for the one room out of the two rooms, or two studios, that you're building out. So what I love most is that it's completely custom for every practice, as I believe it should be.

Max Baybak

Well, that's why I think it's so smart you guys partner with him, because you need — you can't be cookie-cutter, it has to be custom, and you need to partner with someone who can think fluidly in every situation, who both understands photography, videography, lighting, but then also, like you said, he's shot for the biggest companies, so he really understands this clinical before-and-after, the nuances of that. So really, really smart partnership. I really enjoyed meeting him. He has an episode that, that we're putting out as well — I don't know if this one will come out first or that one, but you — everyone should watch both of them.

Uh, I, I want to let you get going here — I want to be mindful of your time. I just have — you — two, two other things that come to mind. You have a lot of EMR integrations — that's very impressive, you mentioned. Do you also have partnerships with industry to kind of bring in that content? You talked about certain brands will send in an O-ring binder, and that can be a helpful resource, but it needs to be consolidated, right? Because it's like, how many of these binders can we have out on a counter, on, yeah, whatever. So do you partner with, with industry to bring that kind of content in?

Tyler Terry

We do. So essentially, think of all the different brand boxes. Um, essentially, we're bringing those brand boxes to life, and then they're going to live within our platform. So if a practice signs up for TouchMD, the very first training, we're going to go through all that content A through Z. We're going to say, "Okay — yes, I do offer um Evolus's toxin, and I — but I use all these different Allergan products. I do use Sciton — you know, their hero, BBL and Halo. Um, and I'm using the Morpheus8." So we're going to go through and check, check, check, check, check. But then, um, we can take that page out of the box that comes from um InMode, and then we could take a video that was produced by your company, and we can actually take that video, plug it in — so it's them. I mean, the, the best-in-class product page would be talking about Morpheus8, but a video of the practice talking about Morpheus8.

Max Baybak

I would agree.

Tyler Terry

And then them explaining the features and benefits, and having their before-and-afters, and then their testimonials and reviews. Now, the pages that come out of the box from TouchMD are going to be, you know, the ones that were produced by Allergan or, or Sciton, and then we can actually um customize and, and combine both pieces of content from industry and, with, build a custom workflow, so to speak.

Max Baybak

Yes, yeah, awesome. Okay, and then the last thing I wanted to ask you about — you guys had some pretty big news about six, seven months ago —

Tyler Terry

Yes.

Max Baybak

— that you were acquired by Nextech.

Tyler Terry

Yes, we were. So um, Nextech has been an incredible partner over the last, last 10 years. Um, we've been integrated with Nextech since 2012. Um, we have the most um integrations um within the industry in terms of practices that have both TouchMD and Nextech. Uh, they did acquire — it was kind of a logical — it was, it was, um, it's, it's really combining two best-in-class technologies. Um, you know, the best EMR — they're the number one EMR for plastic surgeons, the number one EMR for um ophthalmologists and, and dermatologists — um, and then the, the number one uh patient engagement technology, being TouchMD, but combining the two.

Um, they've been incredible partners um over the last 10 years, and then for them to acquire TouchMD and, and bring us into the Nextech family — so yes, TouchMD is part of Nextech, and uh I am now part of Nextech, and it's been, it's been amazing. And there's actually a lot of really cool things that we're working on right now that are under the hood, that I can't talk about today, but that will literally change the industry, and really combine um some of the most incredible components of, you know, patient engagement, but also, you know, consultation components — but really bringing the best of both worlds, with what they have to offer, with what TouchMD has to offer — or, I should say, with what we have to offer.

Max Baybak

That's exciting. I can't wait to hear about them when you can talk about them. So — but these two brands are, are, are staying distinct? TouchMD is still its own?

Tyler Terry

Yes. So we're, we're under the Nextech umbrella, but um Nextech um is very confident in what they bring to the market, um, being that best-in-class uh EMR solution, um, and they're very excited and confident what TouchMD has. So um, if you are using a different EMR, um, you're not going to be forced to not use that anymore if you have TouchMD, but um, there will be, in the future, um, you know, exclusive pieces of integration points between the, the TouchMD and Nextech technologies.

Max Baybak

I'm sure — I'm sure that will happen, or at least I hope that happens. That's kind of how Enrique described it to me — at MyMedLeads, 'cause we have a lot of clients that use that, and after he was merged or acquired by Nextech a few years ago, I kind of said the same thing: we're not going to be a closed ecosystem, but over time there'll be some benefits to, yeah, Nextech customers.

Tyler Terry

Yeah, for sure. And, and, you know, they're, again, confident in what Nextech brings to the table, and, you know, they're supportive of — uh, TouchMD has, you know, now over 40 integrations, so they're, they're excited and confident in that, um, but confident in the fact that, you know, practices will have something to look into, with what's going to be amazing — an amazing synergy between TouchMD and Nextech.

Max Baybak

Awesome. Will there be an opportunity for them to sort of purchase it in a bundled fashion — Nextech, TouchMD — or?

Tyler Terry

Yes, yeah. There, there's a lot of things coming down the pipeline where there will be, you know, various bundles. I don't have anything specific to talk about, but yeah, there will be some —

Max Baybak

Maybe some also price advantage on someone who's purchasing —

Tyler Terry

Yeah, there should be.

Max Baybak

— these different pieces. Awesome. Thank you so much, Tyler, for your time.

Tyler Terry

And I'd love to be back on to talk about that.

Max Baybak

Going to have you on — and maybe remote, because we're going to be kind of — doing from our studio, we're going to be doing some road interviews — but, and so we should definitely do that. In the meantime, if people want to learn more about TouchMD, where should we send them?

Tyler Terry

Yeah, just uh TouchMD.com. Pretty simple. Book, book a demo — it takes literally 10 minutes to show it to you.

Max Baybak

So awesome. Tyler, thank you so much for your time. This, this really helpful and informative — I learn more — I love learning more about these kind of best-in-class products and services that our peers are offering in the industry, so we can bring them to our clients. So thank you for sharing.

Tyler Terry

Yeah, thanks. Safe travels home.

Max Baybak

Hey, thank you so much, appreciate it.

Tyler Terry

Appreciate you. Take care.