Talking AI, Marketing, and What's Next
w/ Vahe Tirakyan of MD Logica
24 minute view/listen
Jun 2026
Available everywhere you podcast
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Vahe Tirakyan of MD Logica for an unscripted conversation about the technologies changing the way practices market, communicate, and connect with patients. What starts as a discussion about ChatGPT quickly expands into a broader exploration of AI search, social media, online reputation, patient education, and the future of digital marketing.
Throughout the episode, Erica and Vahe share their perspectives on AI-generated content, emerging advertising opportunities, evolving search behavior, and the growing influence of platforms like YouTube, Reddit, and RealSelf. They discuss why traditional marketing fundamentals still matter and how practices can stay visible in an increasingly AI-driven world.
The conversation also tackles some of AI's biggest limitations, including inaccurate information, overreliance on automation, and the potential impact on critical thinking and patient expectations. With both humor and honesty, Erica and Vahe examine what healthcare providers should embrace, and what they should approach with caution.
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