Why Marketing Principles Still Matter
w/ Spencer Lynch
45 minute view/listen
Jun 2026
Available everywhere you podcast
Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the growing role of AI-driven ad delivery, Spencer explains why successful marketing still comes down to understanding people, building trust, and delivering the right message at the right time.
They explore how Meta's advertising platform has shifted away from traditional audience targeting and toward creative-driven performance. Spencer shares why practices should focus less on chasing attribution metrics and more on understanding the patient journey, creating content for different stages of the decision-making process, and developing campaigns that build awareness long before a patient books a consultation.
The conversation also covers common mistakes aesthetic practices make with paid advertising, the difference between destination and gateway procedures, how email acquisition can outperform direct conversion campaigns, and why storytelling often produces stronger results than promotional offers alone.
Subscribe to Next Level Practices
Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.
