Why Most Practices Need Marketing Leadership
w/ Josh Suchanek of Skytale Group
35 minute view/listen
Jun 2026
Available everywhere you podcast
Max Baybak sits down with Josh Suchanek of Skytale Group for a conversation about one of the biggest challenges facing growing practices: marketing leadership. While many organizations have agencies, vendors, and internal coordinators helping execute marketing efforts, Josh explains why successful growth often depends on having someone responsible for aligning all of those moving pieces into a cohesive strategy.
Throughout the discussion, Josh shares insights from his work as a fractional CMO, helping aesthetic practices evaluate their marketing efforts, identify gaps, and build plans that actually support broader business goals. He explains why marketing problems aren't always caused by bad vendors, why changing agencies isn't always the answer, and how many practices can unlock better results simply by improving alignment and communication.
Max and Josh also dive into emerging marketing trends, including AI search, Reddit, online authority, and how providers can build visibility in a changing digital landscape. Along the way, they explore why thoughtful strategy still matters more than chasing the latest tactic and why the best marketing programs are often built around collaboration rather than constant reinvention.
If you've ever wondered whether your marketing is truly working—or if all the pieces are actually working together—this episode offers a refreshingly practical perspective on how practices can grow more intentionally.
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Next Level Practices is the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.
