Sculpting and Scaling: The Single Service Medspa Strategy
Ep. 81 w/ Jessica & Melissa of Bodify
32 minute view/listen
Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.
In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices.
As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver.
Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.
The Technology of Beauty
Produced and co-founded by Influx, The Technology of Beauty is the podcast of renowned plastic surgeon Dr. Grant Stevens. Tune in to hear interviews with the innovators and entrepreneurs and who are shaping the future of aesthetics from the industry side.